Cherry is a globally operating manufacturer of high-end mechanical keyboard switches and computer input devices for applications in the fields of gaming, e-sports, office, industry, and healthcare. Since it was founded in 1953, Cherry has been synonymous with innovative, high-quality products developed specifically to meet the various needs of its customers.
In 1983, Cherry invented the first mechanical switches for keyboards and is the world’s leading supplier of mechanical keyboard switches. Cherry Europe GmbH is responsible for development, production and sales. Due to its exceptional international brand recognition and quality leadership, leading global peripheral equipment suppliers recommend Cherry’s switch technology to their end customers. The characteristics of the MX Ultra Low Profile switch, which was first developed in 2021 and is only 3.5 mm high, make it possible to integrate mechanical switches in gaming and high-end office notebooks for the first time worldwide.
Cherry also offers various PC gaming peripherals of its own, such as keyboards, mice, and headsets – all precisely tailored to suit the needs of professional users in the fields of gaming and e-sports. Cherry’s gaming keyboards are manufactured using almost fully automated assembly machines at the company’s site in Zhuhai, China, and sold with resounding success, primarily through distributors and online platforms in the major gaming markets of the Asia-Pacific region.
The PC peripherals are specially designed for use in office and industrial applications. The Cherry product range comprises a broad variety of different devices in numerous color and country variants. Sales are mainly conducted by regional and national distributors in Europe, the USA and Asia, and increasingly also online to end users on a direct-to-consumer basis. Cherry also supplies prestigious international corporations as well as public institutions.
Furthermore, Cherry operates with outstanding success as one of only two approved providers of systems for connecting to the German telematics infrastructure (TI) in the healthcare sector. The state-of-the-art ST-1506 e-health terminal is certified by the German Federal Office for Information Security (BSI) and sold on the market by specialized systems integrators.